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Mastering Hand-Lettering
Welcome
Getting Started (1:52)
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Module 1 | Fundamentals of Lettering
Lesson 1: The Difference of Typography, Calligraphy and Lettering (2:39)
Lesson 2: Typography Terms (1:57)
Lesson 3: The Anatomy of Type (5:01)
Module 2 | Lettering Tools
Lesson 1: Intro to Hand-Lettering Tools (1:04)
Lesson 2: What's In My Toolbox? (8:49)
Module 3 | Mastering Sans-Serif Letters
Introduction to Drawing Letters (4:27)
Lesson 1: Drawing Sans-Serif Uppercase (A-E) (8:04)
Lesson 2: Drawing Sans-Serif Uppercase (F-K) (9:08)
Lesson 3: Drawing Sans-Serif Uppercase (L-P) (8:23)
Lesson 4: Drawing Sans-Serif Uppercase (Q-V) (9:11)
Lesson 5: Drawing Sans-Serif Uppercase (W-Z) (6:23)
Lesson 6: Drawing Sans-Serif Lowercase (a-f) (11:50)
Lesson 7: Drawing Sans-Serif Lowercase (g-l) (10:36)
Lesson 8: Drawing Sans-Serif Lowercase (m-s) (9:03)
Lesson 9: Drawing Sans-Serif Lowercase (t-z) (8:19)
Module 4 | Mastering Bracketed Serif Letters
Introduction to Serif Letters (5:35)
Lesson 1: Drawing Bracketed Serif Uppercase (A-E) (8:03)
Lesson 2: Drawing Bracketed Serif Uppercase (F-K) (6:23)
Lesson 3: Drawing Bracketed Serif Uppercase (L-P) (3:55)
Lesson 4: Drawing Bracketed Serif Uppercase (Q-V) (4:23)
Lesson 5: Drawing Bracketed Serif Uppercase (W-Z) (3:01)
Lesson 6: Drawing Bracketed Serif Lowercase (a-f) (6:21)
Lesson 7: Drawing Bracketed Serif Lowercase (g-l) (4:48)
Lesson 8: Drawing Bracketed Serif Lowercase (m-s) (4:13)
Lesson 9: Drawing Bracketed Serif Lowercase (t-z) (5:58)
Module 5 | Mastering Bifurcated Serif Letters
Lesson 1: Drawing Bifurcated Serif Uppercase (A-E) (18:25)
Lesson 2: Drawing Bifurcated Serif Uppercase (F-K) (14:19)
Lesson 3: Drawing Bifurcated Serif Uppercase (L-P) (12:53)
Lesson 4: Drawing Bifurcated Serif Uppercase (Q-V) (15:09)
Lesson 5: Drawing Bifurcated Serif Uppercase (W-Z) (13:19)
Lesson 6: Drawing Bifurcated Serif Lowercase (a-f) (18:32)
Lesson 7: Drawing Bifurcated Serif Lowercase (g-l) (16:33)
Lesson 8: Drawing Bifurcated Serif Lowercase (m-s) (14:50)
Lesson 9: Drawing Bifurcated Serif Lowercase (t-z) (15:49)
Module 6 | Mastering Script Letters
Lesson 1: Drawing Script Uppercase (A-F) (10:28)
Lesson 2: Drawing Script Uppercase (G-L) (9:43)
Lesson 3: Drawing Script Uppercase (M-Q) (8:08)
Lesson 4: Drawing Script Uppercase (R-V) (10:26)
Lesson 5: Drawing Script Uppercase (W-Z) (8:04)
Lesson 6: Drawing Script Lowercase (a-g) (10:15)
Lesson 7: Drawing Script Lowercase (h-m) (10:44)
Lesson 8: Drawing Script Lowercase (n-t) (8:35)
Lesson 9: Drawing Script Lowercase (u-z) (7:34)
Module 7 | Mastering Letter Spacing
Lesson 1: The Difference between Kerning, Leading and Tracking (1:32)
Lesson 2: The Concept of Letter Spacing (5:15)
Module 8 | Mastering Word Arrangements
Lesson 1: Lettering on a Rising Path (6:10)
Lesson 2: Lettering on a Wave Path (2:56)
Lesson 3: Lettering on a Straight Path (1:58)
Lesson 4: Lettering on a Curve Path 1 (8:16)
Lesson 5: Lettering on a Curve Path 2 (8:55)
Module 9 | Mastering Embellishments and Shadows
Lesson 1: Modifying Apex (6:28)
Lesson 2: Modifying Vertex (6:00)
Lesson 3: Adding Embellishments Part 1 (12:32)
Lesson 4: Adding Embellishments Part 2 (6:49)
Lesson 5: Adding Swashes (7:01)
Lesson 6: Adding Shadows and Dimensions (17:59)
Module 10 | Mastering Hand-Lettering Composition
Lesson 1: Understanding the Hierarchy (2:39)
Lesson 2: Creating Layout Structure (3:16)
Lesson 3: Establishing Visual Balance (3:12)
Lesson 4: Achieving Better Readability (1:51)
Lesson 5: Addressing Negative Space (5:12)
Module 11 | Mastering Hand-Lettering Process
Lesson 1: Finding Inspiration (4:28)
Lesson 2: Creating Moodboards & Color Palettes (5:51)
Lesson 3: Brainstorming and Initial Sketching (4:48)
Lesson 4: Creating Thumbnail Concepts (3:18)
Lesson 5: Refining Your Layout (2:56)
Lesson 6: Inking the Artwork (1:30)
Module 12 | Mastering Digitizing Process
Lesson 1: Preparing the Artwork for Digitizing (3:01)
Lesson 2: Digitizing in Adobe Illustrator (7:47)
Lesson 3: Coloring the Artwork (10:50)
Module 13 | Mastering Hand-Lettering Business
Lesson 1: Introduction to Creative Business (1:25)
Lesson 2: From Hobby to Business (3:57)
Lesson 3: Going Freelance vs Representation (2:27)
Lesson 4: Legalizing Your Business (1:07)
Module 14 | Establishing Your Online Presence
Lesson 1: Keeping a Home Base (3:23)
Lesson 2: Positioning Yourself on Social Media (3:08)
Lesson 3: Gaining Traffic Across Your Platforms (0:53)
Lesson 4: The Power of Email Marketing (2:02)
Lesson 5: Marketing Using Pinterest (3:26)
Module 15 | Selling Products
Lesson 1: Introduction to Selling Products (1:29)
Lesson 2: Choosing the Right Products to Sell (4:33)
Lesson 3: Places to Sell (1:41)
Lesson 4: Effective Ways to Sell Products (3:34)
Lesson 5: Selling Original Work (3:55)
Module 16 | Client Work
Lesson 1: Introduction to Client Work (1:21)
Lesson 2: Attracting the Right Clients (3:51)
Lesson 3: Finding Clients (2:43)
Lesson 4: Responding to Client Inquiries (2:00)
Lesson 5: Working With Clients (2:31)
Module 17 | Teaching
Lesson 1: Introduction to Teaching (1:14)
Lesson 2: Choosing What to Teach (0:53)
Lesson 3: Setting Your Teaching Rates (2:07)
Module 18 | Pricing Your Work
Lesson 1: Pricing Your Work (2:08)
Lesson 2: Pricing Models (2:14)
Module 19 | Licensing and Assigning Your Work
Lesson 1: Licensing Overview (1:44)
Lesson 2: Assignment Overview (0:40)
Lesson 3: Usage Rights (1:29)
Module 20 | Managing Your Creative Business
Lesson 1: Securing Documents for Your Business (1:26)
Lesson 2: Managing Your Finances (1:58)
Lesson 3: Copyrights and Trademarks (1:31)
Lesson 4: Client Proposals and Contracts (1:56)
Lesson 5: Invoice and Payment Deadlines (1:03)
Lesson 6: Understanding Your Business Pipeline (1:24)
Lesson 7: Creating a System for Your Business (1:39)
Final Message
Final Message (0:32)
Lesson 4: Drawing Bracketed Serif Uppercase (Q-V)
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